The weapon of a new generation?—Swedish Civil Society Organizations’ use of social media to influence politics

摘要: The article examines the extent of and factors behind Civil Society Organizations’ (CSOs’) use social media to influence politics compared with nondigital political strategies, that is, using traditional demonstrations. Taking stock previous research on information communication technologies, media, influence, relevance four sets is tested: resources, resource dependency, geographic level activity, age organization. Based survey data 907 Swedish CSOs, results show used alongside other strategies no trade-off between them. Furthermore, highly resource-demanding both in terms membership base staff employed. Although it not affected by public useful when trying local national level. Younger generations CSOs are also more likely make media. suggest rise Internet as a channel for might strengthen an elite organizations already has access channels influencing policy. Digital might, however, help bring forth new actors perhaps voices debate, long they able mobilize enough resources.