CSR Actions, Brand Value, and Willingness to Pay a Premium Price for Luxury Brands: Does Long-Term Orientation Matter?
作者： Mbaye Fall Diallo , Norchène Ben Dahmane Mouelhi , Mahesh Gadekar , Marie Schill
DOI: 10.1007/S10551-020-04486-5
关键词:
摘要: … brand value dimensions) affect consumers’ willingness to pay a premium price (WTPP) for luxury brand products, … Tunisian consumers seek information about CSR to establish the value …
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