Understanding Generation Y and their use of social media: a review and research agenda
作者： Ruth N. Bolton , A. Parasuraman , Ankie Hoefnagels , Nanne Migchels , Sertan Kabadayi
DOI: 10.1108/09564231311326987
关键词:
摘要: … We consider social media in the broadest sense of the term and define it as any online service through which users can create and share a variety of content. Although social media …
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