A social judgment analysis of information source preference profiles: An exploratory study to empirically represent media selection patterns

摘要: To better understand how individuals and groups derive satisfaction from information, it is important to identify the information source preferences they apply in seeking decision making. Four informal propositions drove structure underlying logic of this study, forming a preliminary outline theory preference profiles their influence on satisfaction. This study employed Social Judgment Analysis (SJA) judgment held by professional for six selected sources: word mouth, expert oral advice, Internet, print news, nonfiction books, radio/television news. The research was designed as an hypothesis-generating exploratory employing purposive sample (n = 90) generated four empirically supported, testable hypotheses about user with sources. SJA functions revealed influences volume polarity (i.e., positive versus negative information) By advancing understanding can be identified satisfaction, reflects first, small step toward "satisficing." Satisficing behaviors result early termination search processes when individuals, facing incomplete are sufficiently satisfied assume risks execute decisions.