The reality of media preferences: do professional groups vary in awareness?

摘要: This study is based on earlier research by the author that employed social judgment analysis (SJA; J. Stefl-Mabry, 2001, 2003) to identify information preferences held professional groups. explores extent which individuals, groups, and subgroups are self-aware of their profiles. Three specialized groups professionals--law enforcement, medicine, education--were chosen determine if preference profiles cluster around professions or demographic other background variables. As proliferation data continues increase, need understand users' media selection decisions tremendous value every industry, governmental agency, institution learning. In 1966, H. Menzel first raised concern about reliability self-assess, scientists continue explore issue competency in human judgment. To self-assessment regarding preferences, this examines individuals empirical they employ evaluating source scenarios. investigation congruence three professionals' self-reported as compared values, defined analysis.