Psychometric Methods in Marketing Research: Part II, Multidimensional Scaling:

作者: J. Douglas Carroll , Paul E. Green

DOI: 10.1177/002224379703400201

关键词:

摘要: … , we do provide some limited discussion of tree structures. Still, … from this primarily exploratory data analytic tool. Many researchers … mix that would lead to the realizations of this position. …

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