When Healthy Food Makes You Hungry

摘要: Do subtle cues for imposed healthy eating make consumers hungry? Imposed signals that the health goal was sufficiently met, and thus it increases strength of conflicting motive to fulfill one’s appetite. Accordingly, asked sample an item framed as later reported being hungrier consumed more food than those who sampled same tasty or did not eat at all. These effects depend on consumer’s perception is mandatory; therefore, only made hungrier, whereas freely choosing increase hunger.