An eHealth Project on Invasive Pneumococcal Disease: Comprehensive Evaluation of a Promotional Campaign

摘要: Background: The recently launched Pneumo Rischio eHealth project, which consists of an app, a website, and social networking activity, is aimed at increasing public awareness invasive pneumococcal disease (IPD). launch this project was prompted by the inadequate IPD among both laypeople health care workers, heavy socioeconomic burden IPD, far from optimal vaccination coverage in Italy, despite availability safe effective vaccines. Objective: objectives our study were to analyze trends usage before after promotional campaign, characterize its end users, assess user-rated quality. Methods: At 7 months launching Rischio, we established 4-month marketing campaign promote project. This intervention used various approaches channels, including traditional digital strategies. To highlight trends, different techniques time series analysis modeling, modified Mann-Kendall test, change-point detection, segmented negative binomial regression interrupted series. Users characterized terms demographics risk categories. Customer-rated quality evaluated means standardized tool sample app users. Results: Over 1 year, accessed 9295 users website 143,993 while project’s Facebook page had 1216 fans. highly daily number In particular, trend test revealed significant (P ≤.01) detection showed that first change corresponded start campaign. Regression immediate effect intervention, with mean increase numbers 1562% (95% CI 456%-4870%) for 620% 176%-1777%) website. Similarly, postintervention positive, relative 0.9% 0.0%-1.8%) 1.4% 0.7%-2.1%) Demographics differed between A total 69.15% (10,793/15,608) could be defined as being 4729 expressed intentions ask their doctor further information on IPD. score assigned approximately 79.5% (397/500). Conclusions: Despite specific topic, considerable who ranked it high-quality order reach target populations, however, such projects should promoted. [J Med Internet Res 2016;18(12):e316]