When “trust” becomes more or less salient for alliance performance? Contextual effects of mutual influence, international scope, and coopetition:

作者: Parshotam Dass , Senthil Kumar Muthusamy

DOI: 10.1177/0306307020942461

关键词:

摘要: Extant research on strategic alliances has established that contractual controls do not provide a complete safeguard to avert an alliance failure, and governance needs be reinforce...

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