Sustainability practices and web-based communication: An analysis of the Italian fashion industry

摘要: Purpose – The purpose of this paper is to examine which environmental and social sustainability practices companies in the Italian fashion industry adopt how these communicate their commitment through corporate websites. Design/methodology/approach multiple case studies approach was selected 12 were investigated. Findings findings showed that four different approaches field web-based communication are available within (i.e. low commitment, high disclosure, marketing) by highlighting alignment fit or misfit) among dimensions discussing as well drivers/barriers each approach. Originality/value contributes literature deepening understanding both issue. Moreover, work invest...