Sustainability innovators and anchor draggers: a global expert study on sustainable fashion

摘要: Purpose – The purpose of this paper is to explore current barriers and opportunities for sustainability in the fashion industry. Design/methodology/approach – based on a study among 36 experts from academia, industry, non-governmental organizations, who took part an online sustainable fashion. Findings – results indicates that industry faces immense social environmental challenges scale scope approaches are limited fail address more fundamental linked dominant business models consumption behaviors. Research limitations/implications – As knowledge, values, attitudes, cultural stances participating it cannot claim provide picture “real world.” Nonetheless contributes with nuanced understanding within as experienced by key stakeholders field. Originality/value – expert approach moves beyond “good practice” case studies allow broader discussion micro- macro learnings gained through such could inspire future system level research well model innovation