The managerial sources of corporate social responsibility : the spread of global standards

摘要: 1. Introduction 2. A theory of internal drivers corporate social responsibility 3. Corporate responsibility: an inside-view approach and perspective 4. Internal driver 1: the human resources dilemma 5. 2 3: technological specialization foreign direct investment dilemmas 6. 4: brand reputation 7. Conclusion: drivers, spread global standards.