作者: Frank Paine
DOI: 10.1002/PTS.593
关键词:
摘要: Packaging is necessary in a world dominated by marketing-based economies, which rely on it for the safe delivery of profitable products. It different from many other functions because packaging has two faces and each face demands special marketing approach. Also to appreciate that very all products plays vital part, yet still often treated as evil used an expediency basis product manufacturers. Even manufacturers themselves fall into trap providing what asked instead designing really needed. To describe its own no pretension, wherever natural or manufactured are produced, needed contain, preserve protect them journey market place. Food, drink, clothing, light engineering goods, china glass, medicines household chemicals—in those industries made paper board, plastic metal serves them. The importance properly designed lies fact must meet need protection hazards damage deterioration. At same time also provide identification attractive presentation appropriate environmental criteria, Copyright © 2002 John Wiley & Sons, Ltd.