Lonely hearts advertisements reflect sexually dimorphic mating strategies

摘要: Abstract Lonely hearts personal advertisements (LHPA) became popular during the 1980s and now appear in nearly every major newspaper. They to reflect common male female reproductive themes. Our analyses of 49 written by males females indicate that offer resources ask for youth attractiveness, attractiveness resources. When subjects judge these on a 5-point scale, are easily grouped into three levels attractiveness. The attributes preferred defined those things offered not sought . Words or phrases extracted from readily categorized along dimension desirability. Males generally agree degree preference 105 words (r = 0.94), yet differ 39. focus commitment (e.g., "loving," "monogamous," "unattached"). Those sexual qualities "good figure," "sexy," "young"). Individuals both sexes who high level self-confidence prefer indicating adventuresome outgoing qualities. Lack is related inward-directed artificially constructed short phrases, rating corresponds desirability individual words. A factor analysis reveals factors: (1) prefer; (2) (3) neither nor prefer. More highly rated Factors 1 2 than Factor 3. survey 91 lonely advertisement writers demonstrate same sex differences what individuals seek they offer. attractivity resources; attractivity. After numerous responses categorized, only about eight categories solicitations offers evident. Interests prevail show dimorphism. six remaining identical two sexes. receive fewer their do females. Lengthy better shorter ones LHPA concerns. an obvious entry motivational systems underlying interactions.