System and method of selective advertising on a tv channel
作者： Robert D. Nicholson , Barrie A. Saunders
DOI:
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摘要: A method and system for providing selective advertising on a television channel is accomplished by downloading appropriate advertisements from an server to subscriber's set top box over out-of-band channel. The monitors triggers provide advertisement the subscribers's television. can be downloaded in advance of any ad opportunity local storage means associated with box, if available.
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