Bounded rationality: The adaptive toolbox

摘要: In a complex and uncertain world, humans animals make decisions under the constraints of limited knowledge, resources, time. Yet models rational decision making in economics, cognitive science, biology, other fields largely ignore these real instead assume agents with perfect information unlimited About forty years ago, Herbert Simon challenged this view his notion "bounded rationality." Today, bounded rationality has become fashionable term used for disparate views reasoning. This book promotes as key to understanding how people decisions. Using concept an "adaptive toolbox," repertoire fast frugal rules uncertainty, it attempts impose more order coherence on idea rationality. The contributors neither optimization nor study people's reasoning fallacies. strategies adaptive toolbox dispense and, most part, calculations probabilities utilities. extends from tools emotions; analyzes social norms, imitation, cultural strategies; shows smart heuristics can exploit structure environments.