International expansion and strategies of discount grocery retailers: the winning models

摘要: Illustrates the reasons that have determined success or failure of discount retailers on international scene, through identification and analysis strategic groups, competitive advantages, entry barriers to sector mobility between groups. Three groups food adopted different internationalisation strategies been defined a series key factors has identified. The winners in race expansion are particular leaders first group German hard retailers. But important niches several foreign markets can also enable growth second group, soft specialised abroad, third French diversified abroad.