Lions, Whales, and the Web: Transforming Moment Inertia into Conservation Action

摘要: When Farley Mowat wrote A Whale for the Killing in 1972, titular fin whale, stranded and intentionally wounded a Newfoundland pond, was long dead, yet story of Moby Joe spectacle surrounding her death would become cornerstone emerging anti-whaling movement (see below). The media frenzy that descended on small town Burgeo as whale struggled to survive, subsequent publication Mowat's book, are among first examples efforts turn spontaneous outpourings outrage, curiosity, or empathy into conservation action by actively focusing attention, phenomenon we have dubbed moment inertia. We use “moment” because this arises from focus attention around single, clarifying event, moment, “inertia” propagates, undirected, through unless acted upon outside forces, much like physical Almost half century later, events leading stand most effective uses inertia movement.