Marketing perspectives of logistics service providers: Present and future research directions

摘要: Purpose – This paper aims to introduce the special issue on marketing perspectives of logistics service providers and relevant papers. The also concept outsourcing in general particular that is directly genesis third‐party firms.Design/methodology/approach a conceptual largely based analysis discussion literature.Findings suggests possible avenues for future research terms this illustrates contribution selected papers current literature.Research limitations/implications offers plethora suggestions research. Subsequently, empirical testing these urgently required.Originality/value value lies examining topic has attracted limited attention by scholars so far. illustrate possibilities for...