Preferences for pay-as-you-drive insurance offers among residential customers in Germany – a conjoint-analytical investigation

摘要: Advanced pay-as-you-drive (PAYD) insurances entail the collection, analysis, and frequently mobile radio-network based transmission of trip car data to take vehicle-specific accident risks into account when deriving liability insurance rates. An online-survey 517 German-speaking drivers was conducted estimate via limit conjoint analysis utilities which individuals ascribe four selected PAYD design features. At aggregate sample level, participants favoured most (least) offerings with 50% (10%) potential savings, automatic emergency call in case an (without supplementary services), transfer at end accounting period (real-time while driving) two (three) driving characteristics used calculate individual The results suggest that insurers should initially tailor offers a segment insurants who are mainly interested system, but inclined also subscribe offer as ‘add-on’ even if it entails limited saving prospects.