Neuromarketing y Memoria: Implicaciones para la Comunicación Publicitaria

摘要: Memory is a relevant and fundamental part of advertising research. It usually obvious to include the study memory on any given research project. But despite everything we have learned about throughout years, still haven’t completely understood how it influences effec-tiveness. Our point view that this change thanks findings from cognitive neuro-science, development neuromarketing. This article summarizes current subject as starting for other researchers in field.