The Generation of Experiences as a Differentiating Strategic Factor in the Design of Products: An Approach from Neuromarketing
作者： Manuel Cortes Cuns , Matias Enrique Membiela Pollan , Eva Sanchez Amboage
DOI: 10.23919/CISTI.2019.8760642
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sci-hub.se 参考文章(21)
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