Strategic planning in IBM

摘要: Abstract This paper presents an overview of the corporate planning system which has evolved for a large multi-national corporation in information processing business. An integrated is described relates, through cyclic process, objectives, strategies and action plans company response to dynamic markets environments intense competition technological change. Of particular interest combination periodic events with time variable elements, gives necessary flexibility. Additionally, brief discussion increasing significance management science strategic included. The computer tool advanced quantitative techniques have greatly enhanced value formal system. process fact become integral part at IBM, acting as vehicle decision making delegation responsibility. In this role, had be adaptive organism, responsive variations style sensitive lessons prior experience.