An assessment of survey research in POM: from constructs to theory
作者： Manoj K Malhotra , Varun Grover
DOI: 10.1016/S0272-6963(98)00021-7
关键词:
摘要: The use of field-based empirical methodologies in the production and operations management (POM) area has been steadily increasing over the past several years. One of the most prominent among these is the survey research methodology which has often been used to capture data from business organizations. However, to effectively contribute to theory development in the POM field, this methodology must be carefully implemented. Poorly designed and executed survey research is of little or no value. This paper attempts to …
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