摘要: The objective of this paper is to analyze the consumer's decision in electing use cents-off coupons distributed by manufacturers consumer products. Arguing that based on tradeoff between costs using and savings obtained, it shown can serve as a price discrimination device provide lower particular segment consumers. Based theoretic model, users are more elastic than nonusers opportunity cost time other household resource variables determinant factors consumers' decisions. Implications derived from model tested diary panel data.
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