A Pooled Cross‐Section Time Series Model of Coupon Promotions

摘要: Coupons influence consumption through both a price-discounting and advertising effect. These effects have been measured using consumer panel data on the retail of frozen orange juice. Two cross-sectional time series models, estimated with variance components procedure, show effectiveness coupons, assuming habit nonhabit persistence along demographics. The response from coupons is shown to be conditioned by container prices as well characteristics redeemer.