Transaction cost theory refined: Theoretical and empirical evidence from a business-to-business marketing perspective

摘要: Recently, integrating Transaction Cost Economic (TCE) and Resource Based View (RBV) arguments has become one of the most prominent theoretical approaches in research on business relationships. We question this dominance strengthen an exclusive TCE perspective by recalling two core constructs order to achieve full exploitation reasoning. discuss transaction attributes 'asset specificity' 'uncertainty' identify conceptual gaps that lead ambiguous results regarding test guided hypotheses prior relationship marketing management research. To overcome these problems, we redefine both concepts show they are interconnected more complex ways than past empirical accounted for. Hypotheses derived tested empirically a cross-sectional online-survey setting using means structural equation modelling.