Advanced Methods of Marketing Research

摘要: 1. Advanced Topics in Structural Equation Models: Richard P. Bagozzi and Youjae yi. 2. Partial Least Squares: Claes Fornell. 3. Multidimensional Scaling: Wayne De Sarbo. 4. Cluster Analyses: Phipps Arabie. 5. Correspondence Analysis: Donna Hoffman. 6. Cojoint Jordan Louviere. 7. Multivariate Analysis of Qualitative Data: Jay Magidson David Rindskopf. 8. Chi--Square Interaction Detection: Hay Magidson. 9. Latent Class William Dillan. 10. Research Utilization: Gerald Zaltman.