The Experience Factor in Foreign Market Entry Behavior of Service Firms
DOI: 10.1057/PALGRAVE.JIBS.8490312
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摘要: The paper examines the effect of international experience on service firms' selection foreign markets and entry modes. investigation utilizes survey date from 151 United States-based firms. Results market suggest that, as their increases becomes geographically more diversified, firms tend to choose that are culturally less similar home country. On mode choice, departs traditional linear conceptualizations hypothesizes a U-shaped relationship between propensity for integrated generally support hypothesis. explains these findings describes how resemble differ manufacturing in behavior.
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