Evaluating the regulatory procedure of host‐country selections for the UEFA European championship: A case study of Euro 2004

摘要: European football is currently adjusting to a new regulatory environment, known as the SMP or Single Market Programme, which places great an emphasis on trans‐European context. The UEFA Football Championship ‐ tournament for national representative teams, has taken place every four years since its inception in 1960 evolved along with Union project and parallel liberalisation policies influencing burgeoning sports industry labour market. This paper examines dynamics of next Championship, Euro 2004, will be staged Portugal. Support this event among Portuguese public tested CVM‐Contingent Valuation Method, concludes that procedures applied economic democratic principles are problematic.