Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
作者： C.B. Bhattacharya , Sankar Sen
DOI: 10.1509/JMKG.67.2.76.18609
关键词:
摘要: In this article, the authors try to determine why and under what conditions consumers enter into strong, committed, and meaningful relationships with certain companies, becoming …
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sci-hub.se 参考文章(63)
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