Open Innovation during Web Surfing: Topics of Interest and Rejection by Latin American College Students

摘要: The university is currently involved in complex processes of open innovation through permanent dialogue with institutions and companies the economic, social, political fields. Professors, researchers, students, other members institution take part these processes. This a phenomenon that has emerged today’s network society due to digitalization globalization. It therefore essential, this context innovation, know behaviors, habits, consumption, or lifestyles staff students achieve, best most effective way, integration higher education new reality. How we interact communicate surrounding people transformed wider access Internet development information communication technologies (ICTs), especially smartphones use apps social networks (WhatsApp, Twitter, Facebook, etc.). digital revolution reconfigured our interests, dispositions, participation. From field, knowing interests who vital importance guide teaching methodologies, adapt content, facilitate processes, develop literacy practices, etc. present research, focused on Latin American sociocultural space, double objective: (GO1) which are issues interest consumption for students; (GO2) determine they reject while surf Internet. A quantitative research been developed (n = 2482) based validated questionnaire COBADI®. topics greatest were, order: “use networks”, “news”, “music”, “education”, “work”, “videos”. fact put fourth place, as shows it not high priority their network. On opposite side, those show more rejection “celebrity journalism”, “online games”, “pornography”. Among also “politics”, prioritized by students. These have presented different proportions according country analyzed, depending specific circumstances, experienced evolution from 2012 2019—the time covered study.