SOURCES AND CONSEQUENCES OF COMPETITIVE INERTIA: A STUDY OF THE U.S. AIRLINE INDUSTRY.

摘要: This paper investigates the causes and consequences of competitive inertia in the US airline industry. Competitive inertia is defined as the level of activity that a firm exhibits when altering its competitive stance in areas such as pricing, advertising, new product or service introductions, and market scope. Inertia is argued to be driven by managers' incentives to act, their awareness of action alternatives, and the constraints on their capacity to act. These three sources of inertia were assessed, respectively, by past performance and market …