Communication and marketing as climate change-intervention assets a public health perspective.

作者: Edward W. Maibach , Connie Roser-Renouf , Anthony Leiserowitz

DOI: 10.1016/J.AMEPRE.2008.08.016

关键词:

摘要: … The understanding that global climate change represents a … of communication and marketing interventions to influence population behavior in ways consistent with climate change …

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