Ações substantivas e simbólicas na criação e condução de uma fraude corporativa: o caso Boi Gordo

摘要: In this paper, the results of an inductive interpretive study a notorious corporate fraud case, which occurred in Brazil from 1980s to 2000s, are reported. Through content analysis and discourse techniques, process creating fraudulent scheme is analyzed, besides its maintenance for more than one decade. The substantive aspects were studied - schemes created managed by fraudsters -, as well symbolic resources impression image management used fraudsters. This led development model fraud, aims understand through perspective. One hopes can contribute improve understanding frauds, since it addresses way how occurs shows take actions create, develop, sustain it.