Consumer Knowledge and Perception about Organic Food: a Challenge for Consumer Education on The Benefits of Going Organic.

摘要: Organic is the one of fastest growing agricultural markets due to consumer’s increased concern about their own health, environment, and reported crises emergencies worldwide on food safety environmental issues in recent decades. It has now became an alternative for increasing number consumers that are worried presence chemicals residues negatives consequences caused by chemical intensive production methods. To explore potential market customers, it important know how relate quality system. The aim this project educate depth behavioural process customers with respect organic food. identifies beliefs positives as well negative attitudes who buy do not food, impact those choice organics model behaviour result indicates interest influenced belief better health environment. This may provide a basis education benefits going organic.