Engagement in proactive recommendations : The role of recommendation accuracy, information privacy concerns and personality traits

作者: Laurens Rook , Adem Sabic , Markus Zanker

DOI: 10.1007/S10844-018-0529-0

关键词:

摘要: The present research explored to what extent user engagement in proactive recommendation scenarios is influenced by the accuracy of recommendations, concerns …

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