A Study on Bandwagon Consumption Behavior Based on Fear of Missing Out and Product Characteristics
作者： Inwon Kang , Ilhwan Ma
DOI: 10.3390/SU12062441
关键词:
摘要: … This bandwagon consumption pattern deeply illustrates the phenomenon of collective consumption behavior which emulates the actions of others, and represents one’s social status, …
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sci-hub.se 参考文章(61)
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