The Future of Competition: Co-Creating Unique Value With Customers

摘要: Introduction Part One: Convergence of Company and Consumer 1. Co-creation 2. Pre-conditions for 3. Experiences in 4. Experience Innovation 5. Personalized 6. Network The Market as a Forum Two: Co-Creating the Future 7. Competitive Space 8. Creating New Strategic Capital 9. Manager 10. Rapid Knowledge Creation 11. Strategy Discovery 12. Building Capabilities Emerging Reality Governance