Targeted advertising system and method
作者： Thomas A. Brey
DOI:
关键词:
摘要: A targeted advertising system comprising an interface unit ( 110 ) configured to receive broadcast transmissions, a primary stream 101 for programming, secondary 105 content, and storage device 115 storing the content. The method comprises presenting content user including receiving ), portion of in user, which may be selected based on parameter.
lens.org 参考文章(8)
Christopher J. Stone, Method and apparatus for editing an electronic program guide ,(2001)
Jeff K. Wilkins, Communication system and method with demographically or psychographically defined audiences ,(1991)
Michael Robbins, Apparatus and method for advertising in a multimedia environment ,(2003)
Michael J. Freeman, Gregory W. Harper, Interactive computer system for providing an interactive presentation with personalized video, audio and graphics responses for multiple viewers ,(1996)
Daniel J. Zigmond, Phillip Y. Goldman, Techniques for intelligent video ad insertion ,(1999)
Michael G. Cristofalo, System and method for providing targeted programming outside of the home ,(2002)
Johnny B. Corvin, Methods and systems for forced advertising ,(2001)