Perceived Communication Skills and Resultant Trust Perceptions Within the Channel of Distribution

作者: Dennis Bialaszewski , Michael Giallourakis

DOI: 10.1177/009207038501300202

关键词:

摘要: In this study, the link between perceived appropriateness of a channel manager's communication to distributors and resultant trust perceptions developed by is analyzed. Evidence provided which demonstrates that degree in relationship may be contingent upon adequacy related communication.

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