Profitable listening for manufacturers and dealers

摘要: Planning and maintaining an effective channel communication system should be a standard responsibility of management. Manufacturer-dealer relationships are like marriages convenience; their long-run success depends upon whether each party considers the other's needs. If adequate unites distributive network, members can share data on needs, plans, results, so on, work together efficiently. Information concerning physical inventory, promotion, product, pricing, market most significant for coordination intrachannel activities. The author's research findings show importance this information indicate how choices media made.