Internet Communication in the Development of Business Relationships

摘要: Although numerous studies acknowledge the increasing importance of Internet communication in business-to-business relationships, there is not any wide investigation on its characteristics different stages a business relationship development. Hence, this paper explores how facets (frequency, direction, mode and content) vary throughout process development, identifies possible gaps between relationship. The analysis performed here fortifies opinion that call for such which guided by specific stage. purpose gathering generic information about products company, ornamental websites may be apt. However, order to foster evolution, more personal, individualized interactive modes should employed.