Relationship Marketing and its Synergy with Web-based Technologies
作者： Sirinuch Srirojanant , Peter Cresswell Thirkell
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摘要: This paper examines the distinctives of relationship marketing, provides a simple taxonomy world wide web, and proposes that there is high level synergy between inherent functionality interactivity provided by web implementation marketing perspective. proposition tested using data from national survey New Zealand organizations known to maintain operate site, found be significant. It concluded nature emerging Internet technologies supportive higher levels customer interaction implicit in marketing.
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