A tribute to Peter Drucker: editors’ introduction to the special issue

摘要: In 1942, Peter F. Drucker was invited by Alfred Sloan to study General Motors, and agreed, despite the warnings of his academic colleagues that project would derail career. As said later, it as though he had embarked on a solitary journey map “the dark continent management” (Anon 2005). His exploration gave birth field management (Drucker 1946). This came an end only when passed away November 11, 2005 at age 95. did not see himself marketer (Webster 2008). But because saw marketing core responsibility management, writings continue have profound impact discipline marketing. He coined terms provided insights still frame much our understanding role practice Special Issue conceived tribute preserve legacy create conversations around many ideas related Our specific objectives were (1) acknowledge celebrate contributions (2) remind scholars debt they owe, (3) show how apply current circumstances, give us guidance questions are central theory practice. These been met with four papers submitted in response call for papers, along mix interviews commentaries. We especially pleased Yoram (Jerry) Wind Fred Webster accepted invitation insightful well informed contributions. Both long-time thought leaders interdisciplinary perspective intimate Drucker’s An important provocative commentary Tom Donaldson, one preeminent areas business ethics, corporate social responsibility, leadership. Joe Maciariello, scholar, who has just revised seminal work Management: Revised Edition co-authored (with Drucker) The Daily Drucker, demonstrates innovation can be brought together within Management System. addition, we fortunate include A.G. Lafley, CEO Proctor & Gamble, Philip Kotler. also included interview himself, conducted 2004 long before conceived.