1996
Improving the competitiveness and marketability of locally-produced rice in Ghana

George Day , Augustine Langyintuo , Alex Opoku-Apau , Peter Oldham
Natural Resources Institute

4
1997
14
2014
Regaining customer relevance: the outside‐in turnaround

George Day , Christine Moorman
Strategy & Leadership 41 ( 4) 17 -23

13
2013
A tribute to Peter Drucker: editors’ introduction to the special issue

Jenny Darroch , George Day , Stan Slater
Journal of the Academy of Marketing Science 37 ( 1) 1 -7

4
2009
The yin and yang of outside-in thinking

George Day
Industrial Marketing Management 88 84 -86

3
2020
GAINING INSIGHTS THROUGH STRATEGY ANALYSIS

George Day
Journal of Business Strategy 4 ( 1) 51 -58

22
1983
1977
Book Review: A Review of The Marketing Edge: Making Strategies Work:

Robert F. Lusch , George Day
Journal of Marketing 50 ( 2) 116 -117

1
1986
Are you a 'vigilant leader'?

George Day , Paul Schoemaker
IEEE Engineering Management Review 37 ( 2) 102 -102

116
2009
New directions for corporations: Conditions for successful renewal

George Day
European Management Journal 11 ( 2) 229 -237

2
1993
Guest Editorial: Is Marketing Academia Losing Its Way?

David J. Reibstein , George Day , Jerry Wind
Journal of Marketing 73 ( 4) 1 -3

506
2009
Preparing organizations for greater turbulence

Paul JH Schoemaker , George Day
California Management Review 63 ( 4) 66 -88

40
2021
Valuing Market Strategies

George Day , Liam Fahey
Journal of Marketing 52 ( 3) 45 -57

492
1988
S.(1994) The capabilities of market-driven organizations

George Day
Journal of Marketing 58 ( 4) 37 -52

63
Harnessing the marketing information revolution: Toward the market-driven learning organization

George Day , Rashi Glazer
The marketing information revolution 270 -288

53
1994
Market potential for cassava flours and starches in Ghana.

Andrew J Graffham , James T Ababio , N Dziedozoave , George Day
75 ( 1/2) 267 -270

14
1998
Keeping Ahead in the Competitive Game'

George Day , David Reibstein
Financial Times ( 18)

10
1996
A strategic perspective on product planning

George Day
Marketing management and administrative action 193 -211

7
1977