New directions for corporations: Conditions for successful renewal
作者： George Day
DOI: 10.1016/0263-2373(93)90046-K
关键词:
摘要: Abstract Winning companies must renew themselves by growing beyond present markets and products. Each growth path has its own risk/return profile that needs careful management. By reference to such as Pitney-Bowes, 3M, Proctor Gamble, Campbell Soup, George Day sets out five key success factors are the clue renewal process.
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