Book Review: A Review of The Marketing Edge: Making Strategies Work:
作者： Robert F. Lusch , George Day
DOI: 10.1177/002224298605000210
关键词:
摘要:
sagepub.com 
sci-hub.se 参考文章(3)
Henry Mintzberg, Patterns in Strategy Formation Management Science. ,vol. 24, pp. 934- 948 ,(1978) , 10.1287/MNSC.24.9.934
Andrew M. Pettigrew, On Studying Organizational Cultures Administrative Science Quarterly. ,vol. 24, pp. 570- ,(1979) , 10.2307/2392363
Thomas V. Bonoma, Case Research in Marketing: Opportunities, Problems, and a Process Journal of Marketing Research. ,vol. 22, pp. 199- 208 ,(1985) , 10.1177/002224378502200209