Robert F. Lusch
机构: Professor of Marketing
每年引用次数
引用次数
引用: 90,291
H-指数: 84
I10-指数 : 180
出版物: 361
La evaluación estratégica y de explotación en el gobierno de la empresa
Robert F. Lusch , Leonard L. Berry
Harvard Deusto business review ( 94) 34 -46
2000
Nuevos tiempos, nuevas uniones
Nancy Nix , Robert F. Lusch , Wesley Bridges , Zach Zacharia
Harvard Deusto Márketing y Ventas ( 90) 72 -79
2009
AMA・JM誌論文 マーケティングにおけるドミナント・ロジックの進化
文一 森村 , Robert F. Lusch , Stephen L. Vargo
マ-ケティングジャ-ナル 27 ( 3) 97 -109
2008
Service-Dominant Logic: Premises, Perspectives, Possibilities
Stephen L. Vargo , Robert F. Lusch
1,705
2014
A general framework for explaining internal vs. external exchange
Robert F. Lusch , Stephen W. Brown , Gary J. Brunswick
Journal of the Academy of Marketing Science 20 ( 2) 119 -134
127
1992
Macroenvironmental forces, marketing strategy and business performance: A futures research approach
Gene R. Laczniak , Robert F. Lusch
Journal of the Academy of Marketing Science 17 ( 4) 283 -295
39
1989
Creating Long-Term Marketing Health
Robert F. Lusch
Market Management 9 ( 1)
1
2000
Management controls, role stress, and retail store manager performance
Robert F. Lusch , Bernard J. Jaworski
Journal of Retailing 67 ( 4) 397 -420
83
1991
The emergence of innovation as a social process: Theoretical exploration and implications for entrepreneurship and innovation
Robert F. Lusch , Jurui Zhang , Yubo Chen , Yong Liu
World Scientific Book Chapters 163 -194
2018
Going beyond the Product: Defining, Designing, and Delivering Customer Solutions Mohanbir Sawhney
Stephen L. Vargo , Robert F. Lusch
Routledge 383 -398
2014
Service-Dominant Logic as a Foundation for a General Theory
Stephen L. Vargo , Robert F. Lusch
Routledge 424 -438
392
2014
El gestor financiero debe valorar los recursos que no figuran en el balance
Robert F. Lusch , Michael P. Harvey
Harvard Deusto business review 14 ( 68) 62 -67
1995
Customers as Co-producers: Implications for Marketing Strategy Effectiveness and Marketing Operations Efficiency Kartik Kalaignanam and Rajan Varadarajan
Stephen L. Vargo , Robert F. Lusch
Routledge 184 -198
2014
The phase transition of markets and organizations: The new intelligence and entrepreneurial frontier
Robert F. Lusch , Yubo Chen , Yong Liu
IEEE Intelligent Systems 25 ( 1) 71 -75
30
2010
Barriers to marketing becoming what it might be: Individual vs. Community costs
Robert F. Lusch
Journal of the Academy of Marketing Science 20 ( 4) 317 -321
2
1992
Service-dominant logic: continuing the evolution
Stephen L. Vargo , Robert F. Lusch
Journal of the Academy of Marketing Science 36 ( 1) 1 -10
9,795
2008
Reconfiguration of the conceptual landscape: a tribute to the service logic of Richard Normann
Stefan Michel , Stephen L. Vargo , Robert F. Lusch
Journal of the Academy of Marketing Science 36 ( 1) 152 -155
169
2008
Service, value networks and learning
Robert F. Lusch , Stephen L. Vargo , Mohan Tanniru
Journal of the Academy of Marketing Science 38 ( 1) 19 -31
1,453
2010
Protecting relational assets: a pre and post field study of a horizontal business combination
Robert F. Lusch , James R. Brown , Matthew O’Brien
Journal of the Academy of Marketing Science 39 ( 2) 175 -197
59
2011
Institutions and axioms: an extension and update of service-dominant logic
Stephen L. Vargo , Robert F. Lusch
Journal of the Academy of Marketing Science 44 ( 1) 5 -23
3,444
2016