Robert F. Lusch
机构: Professor of Marketing
每年引用次数
引用次数
引用: 90,291
H-指数: 84
I10-指数 : 180
出版物: 361
Book Review: A Review of The Marketing Edge: Making Strategies Work:
Robert F. Lusch , George Day
Journal of Marketing 50 ( 2) 116 -117
1
1986
Book Review: A Review of Advertising the American Dream: Making Way for Modernity, 1920–1940
Robert F. Lusch , Richard W. Pollay
Journal of Marketing 50 ( 4) 253 -255
1986
Book Review: A Review of Legal Aspects of Marketing Strategy: Antitrust and Consumer Protection Issues:
Robert F. Lusch , Kenneth L. Bernhardt
Journal of Marketing 50 ( 3) 131 -132
1986
Book Review: Diagnostic Marketing: Finding and Fixing Critical Problems
Robert F. Lusch , Stanley D. Sibley
Journal of Marketing 51 ( 1) 134 -135
1987
Book Review: Productivity in the Distribution Trades:
Robert F. Lusch , Louis P. Bucklin
Journal of Marketing 51 ( 2) 134 -135
1
1987
Book Review: Marketing Government and Social Services
Robert F. Lusch , Patrick E. Murphy
Journal of Marketing 51 ( 3) 142 -143
1987
Book Review: Managing in the Service Economy
Bernard J. Jaworski , Robert F. Lusch , William R. George
Journal of Marketing 52 ( 1) 146 -147
1988
Book Review: The Strategy and Tactics of Pricing
Robert F. Lusch , Bernard J. Jaworski , David Gourley
Journal of Marketing 52 ( 3) 133 -134
1988
Inversions of service-dominant logic:
Stephen L. Vargo , Robert F. Lusch
Marketing Theory 14 ( 3) 239 -248
79
2014
The role of symbols in value cocreation
Melissa Archpru Akaka , Daniela Corsaro , Carol Kelleher , Paul P. Maglio
Marketing Theory 14 ( 3) 311 -326
49
2014
Redefining the market: A treatise on exchange and shared understanding:
Robert F. Lusch , Jameson K. M. Watts
Marketing Theory 18 ( 4) 435 -449
12
2018
Employees as customers: The role of social controls and employee socialization in developing patronage
Robert F. Lusch , Thomas Boyt , Drue Schuler
Journal of Business Research 35 ( 3) 179 -187
32
1996
Consumer behavior in accumulating household financial assets
Edward F. Stafford , Jack J. Kasulis , Robert F. Lusch
Journal of Business Research 10 ( 4) 397 -417
32
1982
Similarities between conflict and cooperation in the marketing channel
Robert H. Ross , Robert F. Lusch
Journal of Business Research 10 ( 2) 237 -250
31
1982
A Service Perspective for Human Capital Resources: A Critical Base for Strategy Implementation
Charles R. Greer , Robert F. Lusch , Michael A. Hitt
Academy of Management Perspectives 31 ( 2) 137 -158
26
2017
Functional Integration in Marketing Channels:: A Determinant of Product Quality and Total Cost
Paul D. Larson , Robert F. Lusch
Journal of Marketing Channels 2 ( 1) 1 -28
16
1992
An Examination of the Influence of Procedural Justice on Long-Term Orientation in Wholesaler-Supplier Relationships
David A. Griffith , Robert F. Lusch
Journal of Marketing Channels 7 ( 3) 1 -15
13
2000
Rethinking the roles of marketing and operations: A service-ecosystems view
Stephen L. Vargo , Robert F. Lusch , Melissa Archpru Akaka
Edward Elgar Publishing 467 -488
1
2014
«Alternative Logics for Service(s): From Hybrid Systems to Service Ecosystems»
Stephen L. Vargo , Robert F. Lusch , Chris Horbel , Heiko Wieland
TAKING THE PULSE OF ECONOMIC DEVELOPMENT 123 -135
4
2011
Informal and formal care for the elderly: decision determinants and their implications.
Jonel Mundt , Robert F. Lusch
Health Marketing Quarterly 14 ( 3) 53 -68
6
1997